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THE VIBE
THE VIBE
It’s the smell of spray paint on brick and jasmine over back fences. Fitzroy is the creative heart of the north—unpolished, experimental, and always a little bit loud. It’s where the old factories meet the new ideas. It doesn't care if you like it; it knows it's good.
THE ROAST
THE ROAST
We needed a bean that could stand up to the street art. The Fitzroy is a bright, natural-process roast that embraces the "funk." It’s complex and slightly wild, moving away from traditional chocolate notes into something fruitier and more vibrant. It’s not for everyone—it’s for the adventurous.
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